MDA Holiday Retail Campaigns
MDA's holiday focused retail campaigns, including our iconic pinup and round up options, give retailers and their customers the opportunity to celebrate the holiday season by giving back to a good cause.
Find Retailers Near You Donate for Your Digital PinupParticipate in a Holiday Retail Campaign
Make a Difference this Holiday Season
This holiday season, your generosity can make a lasting impact. Every donation helps bring breakthroughs in treatment, expert care, and essential resources to children and adults living with muscular dystrophy and related diseases.
When you participate in one of MDA’s Holiday retail campaigns by making a donation at the register, you are supporting MDA’s mission to empower the people we serve to live longer, more independent lives.
Donate for Your Digital PinupFind participating retailers near you:
Thank You to Our Top Partners
Meet Some of Our MDA Families
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Meet Leo
This is Leo! He is a curious, thoughtful, helpful 8-year-old. Leo lives with his parents, his nana, and his 3 dogs. He enjoys playing video games and telling jokes. He also loves to read, especially Magic Tree House books, joke books, and facts about trains. At the age of 10 months Leo was diagnosed with Duchenne muscular dystrophy (DMD) and several months after that he was also diagnosed with mild right-sided cerebral palsy. Leo's uncle, Ryan, whom he never met, also had DMD. Leo's nana and mom are both carriers. Leo hopes to spread awareness for DMD, as well as help other families see that you can live a full and happy life while living with a neuromuscular disease. Leo’s mom shares, “We are all in this together, and the importance of community, as well as the many resources, research, and technology available today is how we as families impacted by neuromuscular disease will thrive.” Leo is a ray of sunshine with the overall goal to spread hope.
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Meet Kenzie
Seven-year-old Kenzie loves pink, riding horses, her baby brother Rylan, Barbies, and playing with all her friends. She shares her home with many animals including cows, horses, and dogs! Kenzie is living with spinal muscular atrophy which was discovered through newborn screening just days after she was born. She immediately began early treatment for SMA which has helped to slow the progression of symptoms. Kenzie is able to walk on her own but still faces challenges with strength, endurance, and stability. MDA has led Kenzie to connect with a community that understands the challenges she faces. Kenzie and her family want to spread hope and encourage others to continue to keep driving research forward to develop new treatments. Kenzie’s mom says, "Kenzie is a great example of a little ray of sunshine – it’s hard to imagine the world without her – so I hope her very existence can bring a smile to everyone’s face!"
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Meet Tasha
The Muscular Dystrophy Association has played a vital role in Tasha’s journey, providing access to top specialists, care centers, and resources that have empowered her to live well with the condition. An accomplished Manager of Strategic Sourcing with over 15 years of experience, Tasha enjoys traveling, cooking, and spending time with loved ones. By sharing her story, Tasha hopes to inspire others to stay positive, seek support, and believe that a fulfilling life is possible with determination and care.
MDA provides participants with all campaign supplies, including paper pinups and support material, to help them collect donations from customers and ensure a successful Holiday Retail Campaign. For further details, please contact partners@mdausa.org.
MDA Resource Center: We’re Here For You
Our trained specialists are here to provide one-on-one support for every part of your journey. Send a message below or call us at 1-833-ASK-MDA1 (1-833-275-6321). If you live outside the U.S., we may be able to connect you to muscular dystrophy groups in your area, but MDA programs are only available in the U.S.
