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Our mission is to empower people living with neuromuscular diseases to live longer, more independent lives.
Muscular Dystrophy Association & Magic Wheelchair Team Up for Halloween Week Instagram Sweepstakes October 27-29
People living with a neuromuscular condition are eligible to win a dream costume reveal in 2026!
New York – Wednesday, October 22, 2025 – The Muscular Dystrophy Association (MDA) in collaboration with Magic Wheelchair, has once again launched its Instagram sweepstakes giving a participating community member the chance to win a magical wheelchair costume. The sweepstakes giveaway begins with collaborative Instagram posts on @MDAorg and @MagicWheelchair on October 27, 28 and 29 with rules of engagement here.
MDA and Magic Wheelchair encourage people to enter to win a custom-designed costume for a person living with a neuromuscular disease who is registered with MDA. The winner will be announced on Halloween, October 31. The reveal of the custom costume will be held in 2026 with the winning participant.
To enter the following steps may be taken:
- Go to Instagram and follow @MDAorg and @MagicWheelchair.
- Comment with a 💜 (purple heart) on all the MDA and Magic Wheelchair Sweepstakes Instagram posts from 10/27 – 10/29 for a chance to win a Magic Wheelchair costume reveal in 2026.
- Bonus entry: Tag a friend in the comments.
- The winner will be announced on Halloween, Friday, October 31, 2025.
“There’s something truly magical about this collaboration with our partners at Magic Wheelchair. It transforms imagination into reality and brings pure joy to the families we serve at the Muscular Dystrophy Association,” said Morgan Roth, Chief Marketing Officer, Muscular Dystrophy Association. “This opportunity isn’t just about creating an epic costume, it’s about celebrating creativity, self-expression, and advocacy. Each design reminds us of the limitless imagination and strength within our community, and how inclusion and joy go hand in hand.”
MDA and Magic Wheelchair also share downloadable coloring pages, inspired by real-life Magic Wheelchair costumes and encourage followers to share their costume ideas which may be featured throughout the sweepstakes campaign when they tag @MDAorg and @MagicWheelchair.
“As someone living with spinal muscular atrophy (SMA) and part of the Muscular Dystrophy Association community, this partnership holds deep meaning for me,” said Christine Getman, Executive Director, Magic Wheelchair. “Together, we’re not just building costumes, we’re building confidence, visibility, and encouraging people to advocate for their dreams. Each recipient's idea becomes a powerful reminder that disability and creativity are powerful. This collaboration uplifts our community and gives kids a joyful, magical way to share their stories with the world.”
Video: Watch Christine Getman’s #75YearsStrong story on Instagram here.
Additional Community Engagement for Halloween
MDA Let’s Play Online Community Celebrating Halloween
MDA Let's Play – an online community that connects people living with neuromuscular disease through shared social and gaming experiences – will host its annual Halloween celebration on Saturday, October 25 at 7pm ET in the MDA Let’s Play Discord and on Twitch. MDA Let’s Play provides a welcoming space where participants can gather, create, and build friendships from home. This year’s Halloween event continues that tradition with a festive, hands-on activity where pre-registered community members will assemble Haunted Cookie House kits together live during the event. All community members participating on Discord or watching on Twitch can join the fun by cheering on participants and voting for their favorite spooky creations. The evening will also feature a costume showcase and contest, giving everyone the chance to celebrate the season, show off their creativity, and connect in a lighthearted, inclusive atmosphere. The Halloween celebration reflects MDA Let’s Play’s mission to offer accessible, social, and family-friendly experiences that bring the MDA community together online.
MDA is grateful for the continued support from our longtime partners at International Association of Fire Fighters, CITGO Petroleum Corporation, and the National Association of Letter Carrier.
Media contact press@mdausa.org.
About Magic Wheelchair
Magic Wheelchair is a nonprofit organization that builds epic costumes for kids and young adults in wheelchairs – at no cost to families. Our mission is to bring communities together to promote inclusion and self-expression for people with disabilities by transforming their wheelchairs into magic. To date, Magic Wheelchair has served nearly 300 families by supporting builders, makers, and students nationwide to create unforgettable moments and epic inclusion. Learn more or get involved, at magicwheelchair.org.
About Muscular Dystrophy Association
Muscular Dystrophy Association (MDA) is the #1 voluntary health organization in the United States for people living with muscular dystrophy, ALS, and over 300 other neuromuscular conditions. For 75 years, MDA has led the way in accelerating research, advancing care, and advocating support and inclusion of families living with neuromuscular disease. MDA's mission is to empower the people we serve to live longer, more independent lives. To learn more visit mda.org and follow MDA on Instagram, Facebook, X, Threads, Bluesky, TikTok, LinkedIn, and YouTube.
About Muscular Dystrophy Association’s 75th Anniversary
In 2025, the Muscular Dystrophy Association proudly marks 75 years of legacy, impact, and momentum in the fight against neuromuscular diseases. Since our founding, MDA has been at the forefront of research breakthroughs, providing access to comprehensive care, and championing the rights of people living with muscular dystrophy, ALS, and over 300 other neuromuscular diseases. This milestone has been made possible by generations of dedicated support from people living with neuromuscular disease, their families, researchers, clinicians, volunteers, and donors—who boldly drive our mission forward. As we look ahead, we remain committed to honoring this legacy, building on the impact we’ve made together, and continuing our momentum toward transformative progress for people living with neuromuscular disorders. Learn more at MDA75.org.
