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Muscular Dystrophy Association Launches Harley-Davidson #RideForStrength Campaign This Labor Day

Harley-Davidson riders represent Muscular Dystrophy Association at Harley-Davidson's 115th Anniversary Celebration

NEW YORK, Aug. 23, 2018 - The Muscular Dystrophy Association (MDA) is kicking off its #RideforStrength campaign to celebrate Harley-Davidson's 38 years of support. A select group of Harley-Davidson riders from across the country are traveling to Milwaukee to participate in Harley-Davidson's 115th Anniversary Parade and are capturing the experience on MDA's social channels and raising money for the organization.

During the Labor Day weekend's festivities, 115 MDA advocates, including MDA Harley-Davidson riders, members of the International Association of Fire Firefighters (IAFF) and more, will participate in the Parade of Heroes, the signature event at every Harley-Davidson anniversary celebration.

"Harley-Davidson is one of America's most generous and iconic companies and we've been honored to call them a partner for the past 38 years. They have helped us to accelerate the delivery of treatments and cures to transform the lives of people affected by neuromuscular disease and ALS," said Lynn O'Connor Vos, president and CEO of the Muscular Dystrophy Association. 'Ride for Strength' is a celebration of that commitment."

Harley-Davidson's fundraising efforts go toward advancements in research, care and treatments with the goal to ultimately provide cures for individuals affected by neuromuscular disease and ALS.

Since 1980, the Harley-Davidson family of dealers, riders, customers and suppliers have raised more than $103 million to support the families served by MDA. In 2017, the Harley-Davidson family raised $3.1 million alone.

"For 38 years, it's been an honor to support the Muscular Dystrophy Association and this year, we're proud to have MDA families and children ride alongside our Harley-Davidson enthusiasts in honor of our 115th anniversary," said Claudia Garber, manager of the Harley-Davidson Riding Academy and MDA liaison. "We stand behind the Muscular Dystrophy Association and continue to help spread their message and support their mission to find a cure."

People can help support this campaign by donating at http://mdaevent.org/MDARideForStrength and can follow riders at MDA's Twitter handle @MDAorg.

About Muscular Dystrophy Association
The Muscular Dystrophy Association is committed to transforming the lives of people affected by muscular dystrophy, ALS and related neuromuscular diseases. We do this through innovations in science and innovations in care. As the largest source of funding for neuromuscular disease research outside of the federal government, MDA has committed more than $1 billion since our inception to accelerate the discovery of therapies and cures. Research we have supported is directly linked to approved, life-changing therapies across multiple neuromuscular diseases. We support the largest network of multidisciplinary clinics providing best in class care at more than 150 of the nation's top medical institutions, and each year thousands of children and young adults learn vital life skills and gain independence at summer camp and through recreational programs, at no cost to families. For more information visit mda.org.

About Harley-Davidson Motor Company
Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel. For more information, visit www.h-d.com.

Contact
Lori Robinson
212-827-3674
lrobinson@mww.com