In August 2014, the ALS Ice Bucket Challenge went viral on social media and swept the nation by storm. Individuals, groups, families, celebrities, politicians and athletes posted videos online of themselves participating in the phenomenon and challenging others to follow suit. Public awareness and donations to fight ALS soared to greater heights, and hope rose throughout the ALS community that this sensational social campaign could help us move closer than ever before to treatments and cures.
Now it’s up to us to keep that momentum going.