MDA Telethon | Sponsors

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It's Good Business

WE WANT TO PROMOTE YOU

A worthy cause that wants to promote you for a change. It's good business to do business with MDA. The Association's programs can:

Enhance your company's public image;
Boost employee morale;
Draw attention to a product or service;
Contribute to an increase in sales.

TELL YOUR STORY ON THE TELETHON

The Jerry Lewis Telethon, MDA's annual spectacular to benefit the Association, can benefit you, too! Among the show's most important stars are caring corporations whose representatives appear on the local and national broadcasts to tell the Telethon audience about their companies' year-round support of MDA's efforts.

Each year, some 60 million viewers in the United States and Canada tune in to the Telethon broadcast. Its record of audience appeal is matched only by such special television events as the Academy Awards and the World Series. When representatives from firms like yours appear on the Telethon, they are appearing on a show that holds a unique position in the hearts of the American viewing public.

Year after year, these companies appear on the Telethon, because helping MDA works for them. It will work for you, too, and here's why: The Jerry Lewis MDA Telethon is the most successful annual televised fund-raising special in history. Virtually every year a record-breaking pledge total is achieved, showing that its popularity with the American people has not only been sustained, but has also grown.

Your representative will let the people at home know about your company's outstanding support of MDA during local segments, which are aired for a portion of each Telethon hour by some 200 "Love Network" affiliates.

Your customers and employees will take enormous pride in your company's association with MDA and in the recognition you receive for helping MDA in its efforts to defeat 40 devastating neuromuscular diseases through worldwide research and a nationwide network of local services.

MDA's field representatives, located in offices across the country, are available to help make your fund-raising program to benefit MDA a success — and to ensure your company's participation on the local broadcast of THE Telethon.

For more information, contact Jerry Weinberg, MDA's Director of Field Organization, at 800-572-1717, or e-mail at jerryweinberg@mdausa.org.