Into
the Wind:
Two-Wheelin'
with Harley-Davidson
by Christina Medvescek
A bushy beard hangs down past his collarbone, his bald head is
wrapped in a purple bandanna and his face is impassive, almost menacing, behind
his wraparound
sunglasses. A leather vest bulges with his 250-plus pounds as he swings his
boot over the saddle of his custom-painted ride. At this point, most people
would be inclined to step back and give this guy some room.
But instead the crowd mobs him — and he throws up his hands
and surrenders. As children in wheelchairs and leg braces clamor to sit on his
bike, an angelic smile breaks over his face, and for a fleeting moment he looks
just like Santa Claus would look if he carried his wallet on a chain and
favored barbed wire tattoos.
Meet a Harley-Davidson rider. Tough as burnt steak on the
outside, soft as lemon custard on the inside, especially when it comes to the
children served by MDA.
MDA and Harley-Davidson have been best buddies since 1980,
when the Milwaukee-based motorcycle company decided to reform the "bad boy"
image of bikers by giving them a good cause to go along with their good times.
In the 23 years since, Harley-Davidson dealers, riders and H.O.G. (Harley
Owners Group) chapters have raised nearly $40 million for MDA's programs.
This year, the company that started in a shed on a quiet
street in Milwaukee turns 100 years old, and it's asked MDA to be guest of
honor at its worldwide party. What follows is a look at some of the gifts
Harley-Davidson riders -— secret Santas in black leather — have brought to MDA
and the people it serves.
LOS ANGELES
The H.O.G. motto is short and simple: "Ride and have fun." But what if you
could combine having fun with doing a good deed like raising money for MDA?
Well,
then you would have a Harley-Davidson pledge ride, which is the
motorcycle equivalent of finding out that eating ice cream prevents cancer.
From the Ride for Life on the East Coast, which draws upwards of 25,000 riders,
to the Love Ride on the West Coast, which has featured the likes of comedian
Jay Leno and actor Peter Fonda, Harley-Davidson dealers hosted 205 pledge rides
to benefit MDA last year, helping to raise over $3 million.
LUBBOCK, TEXAS
Listen… hear that distant rumble? Is it thunder? No — the riders are coming!
Last year, H.O.G. chapters roared into 68 MDA summer camps across the
country, to the mutual delight of kids and riders alike. (See "Camp
Wouldn't Be the Same,") Whether giving sidecar rides, applying
temporary tattoos, hosting barbecues or just hoisting kids to sit in the saddle
and dream, the H.O.G. riders are always the highlight of the week.
ATLANTA
The Harley-Davidson Open Road Tour, a 14-month birthday bash celebrating
the company's 100th anniversary, kick-started in Atlanta in July, moved on to
Baltimore and will tour 10 cities around the globe before rumbling home to
Milwaukee in August 2003. MDA is guest of honor at the rolling party, as the
event's exclusive charitable beneficiary. The MDA booth offers highly prized
commemorative pins, a motorcycle raffle and, for biker wanna-bes, a chance to
have a picture taken on a gleaming machine.
BOSTON
OK, you can't ride forever. At some point you're going to have to stop,
dismount, rub your backside and do something else, like … party.
Harley-Davidson events like the Black and Blue Ball (as in black
leathers and blue denim), barbecues, picnics, raffles, auctions and motorcycle
contests are another way dealers put the fun in fund raising for MDA.
MILWAUKEE
What's it take to be a Harley-Davidson hero? Despite their tough-guy image, the
heroes to be honored in the 100th anniversary Parade of Heroes are the
tenderhearts who are busting their chaps to raise at least $5,300 (enough for
100 minutes of research) for MDA this year. Two hundred riders will be selected
to ride in the Celebration parade in Milwaukee in August.
'Camp
Wouldn't Be the Same Without Them'
…The kids cheered and waved as my husband and I and about 25 other Harley riders
came down the drive of their camp. Once we parked, the kids gathered around.
They sat on the motorcycles and we had pictures taken with them…. The camp had
a cookout for us and everything was absolutely wonderful.… I would do it again
in a heartbeat, if it means making kids and adults with muscular dystrophy
happy.
Debby Johnson
Lake Shore H.O.G.
Waukegan, Ill.
…Five bikes with sidecars gave all 64 campers rides around the campgrounds.… For
about two hours, we just rode and rode.
I would make the run around the camp with one person, stop and the next one
would get on.… Everyone was laughing, yelling and running. Some of the kids got
in line over and over to get four or five rides.
Rick Skauge
Kettle Moraine H.O.G.
New Berlin, Wis.
…One little girl remarked she was going to buy her one [motorcycle], and she
already had a savings account. She was told that was a start, the hard part was
keeping any money after you buy them.
Bruce Moss
Marion, Ill., H.O.G. chapter
Last year we brought the kids lunch (just think about a week of camp food). We
stopped at McDonald's and bought 200 Happy Meals. The kids, counselors and
H.O.G.s had a ball!… We also brought some goodies like temporary tattoos,
scarves, pins or other things to give to the kids.
Ray Hart
Fort Washington, Md., H.O.G. chapter
…There were about 60 or 70 riders there with their bikes, and they gave the
campers whose parents had signed a paper a ride in the sidecar.… The thrill of
being able to do something that most people would think is impossible for kids
in wheelchairs is awesome!
Samantha Swearingen, 16
MDA camper
Burton, Mich.
…When I first met them I was a bit nervous due to not knowing what I was getting
into. But when you really get to be with them
and ride on their precious "steeds," you figure out that their hearts are as
big as the Harleys they ride on.… I've bonded with some of the riders through
the years I've attended MDA camp.… Camp wouldn't be the same without them
funding or visiting.
Gina Neill, 21
MDA camper
Hesston, Kan.
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