A TELETHON CELEBRATION
Check out the Web-enhanced Telethon at www.mda.org

by Phil Ivory

A Telethon Celebration

An Oscar-winning actor ... an American hero who's been to the moon and back ... show-stopping numbers from Tony-winning Broadway shows ... more comedians, singers, musicians and dramatic performers than you can shake a bag of popcorn at ... brilliant scientific minds reporting on new research ... and many other sights exciting, novel and wondrous to behold.

You can see them all by tuning your television to the 35th annual Jerry Lewis MDA Telethon, airing for 21 1/2 hours starting at 9 p.m. EDT on Sunday, Sept. 3.

Or, curiouser and curiouser, those with Internet access can actually talk back to the Telethon while it's happening ... and maybe even get an answer in return!

Going Online With MDA

Partly because the Internet has proven to be such a valuable communication and information-gathering tool for people with disabilities, MDA has been striving over the last several years to make its Web site as useful and comprehensive as possible.

The Web site at www.mda.org now numbers over 1,100 pages of information about MDA, the Telethon and neuromuscular diseases.

In 1998, the MDA Telethon became the first telethon broadcast in its entirety on the Internet, through live streaming video and audio available at MDA's Web site. This year, the telethon will be available for viewing online once again. Internet users should go to the MDA site or www.real.com to download free RealNetworks' RealPlayer software.

In addition, for the first time, the MDA Telethon will be "Web-enhanced," meaning it's not only available on the Internet but that Web technology will make the viewing experience richer and more interactive.

It's being made possible by GlobalMedia, a provider of streaming media and e-commerce solutions that's partnered with MDA to help bring the Telethon further into the Internet age.

"We're seeing phenomenal growth in World Wide Web use, so to better serve our loyal Telethon audience, we're breaking new ground with GlobalMedia," said MDA National Chairman and Telethon star Jerry Lewis.

"We're hoping to enrich the Telethon viewing experience with on-demand information about local MDA programs, our rapid research progress and celebrities appearing to help make our Telethon a success."

  CHARO!
  From Geechy to Cuchi and Beyond

Charo is preparing for her 21st Telethon appearance.She's the mamacita of the macarena, the queen of salsa disco and the undisputed matriarch of cuchi-cuchi. Her career credits boast everything from movies and television to hit records and legendary live performances.

Click here to continue.

Web-Enhanced Features

The Web-enhanced Telethon will give Internet users immediate access to video clips of classic moments from Telethons past - and will provide preview information about what's coming up on this year's show. It will also allow people to make contributions to the Telethon quickly, safely and conveniently online using AT&T's SecureBuy Service. (Supporters of MDA can make online pledges not only at Telethon time but year-round.)

Visitors to the MDA site will also be able to submit questions online, some of which will be answered live on the broadcast by Jerry Lewis and his Telethon co-hosts during the 21 1/2 -hour event.

Talented Telethon Team

But what about the Telethon itself?

Movie star, comedian, writer, director and song-and-dance man Jerry Lewis will take his usual place on the Telethon stage, fresh from a string of live performances in Australia and fully recovered from last year's bout of viral meningitis that forced him to carefully conserve energy during the 1999 Telethon.

Jann Carl
Jann Carl

Lewis is back in top form and raring for another successful Telethon celebration. As always, his goal is to top the previous year's pledge total by one dollar. Last year, the Telethon raised $53,116,417 in pledges and contributions to support MDA's programs of research, medical services and summer camps for those fighting neuromuscular diseases.

Cynthia Garrett
Cynthia Garrett

He'll be aided by longtime pal and Telethon Anchor Ed McMahon, with other faithful friends, including Jann Carl, Cynthia Garrett and Norm Crosby, as Telethon co-hosts.

"Putting on the Telethon is immensely difficult and labor-intensive," Lewis says. "To undertake something like this without good friends around you would be tough. Fortunately, with Ed and my Telethon co-hosts, I'm surrounded by delightful, caring, talented people who really pull together as a team. That's so important."

MDA Senior Vice President and Executive Director Robert Ross serves as the Telethon's executive producer, with Lee Miller in place once again as producer and Eddie Foy III as executive in charge of talent.

Star Power in 2000

Jack Lemmon
Jack Lemmon

The roster of celebrities slated to appear on Telethon 2000 will, as usual, remain in flux until airtime in September. However, Lewis promises that this Telethon will be no exception to the past policy of recruiting as many exciting stars as possible.

Some of the names certain or likely to appear include Oscar winner Jack Lemmon, making an impassioned appeal about the need to conquer amyotrophic lateral sclerosis (ALS), and astronaut and American legend Buzz Aldrin, who with Neil Armstrong became one of the first humans to walk on the moon in 1969.

Keeping up the Telethon's high standards of musical performance will be such entertainers as singing and dancing sensation Charo, a Telethon favorite known for making her way into the audience and energizing everyone in the studio as well as at home, and peerless sophisticated song stylist Maureen McGovern.

There'll be a wide variety of comic talent to suit every taste, from Kevin Meaney to Bob Zany to Carrot Top. Plus we'll be seeing popular TV personalities ranging from Delta Burke and LeVar Burton to Dennis Franz and Martha Stewart.

Not to mention the casts of Broadway shows, including Tony-winning "Annie Get Your Gun" ... and many other surprises.

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